For these Peugeot idents it was all about creating iconic but cliched car chase moments. Inspired by a music video I shot years ago for German band Northern Lite's "Treat Me Better". The project was a bit of a labour of love. I designed all the buildings in photoshop and printed them out on my home printer. We then attached them to cardboard boxes to make them look more three dimensional. I wanted the cars to handle like real cars so had great fun doing power slides around corners!
